London – 22 May 2024 – SHIFT Ignite is proud to announce a partnership with the Google for Startups Cloud Program. This partnership gives early-stage founders through the Ignite program access to a breadth of Google resources designed for early-stage fintech founders to unlock the full potential of Google Cloud, including its latest innovations in AI.

Benefits for the participating fintech founders chosen by Ignite include:

✅ A dedicated package of Google Cloud credits to enable founders to cost-effectively experiment, build, and scale their business

✅ Learning resources including hands-on labs, exclusive workshops, access to Google Cloud experts, and live in-depth classes to help startups build with the latest Gen AI solutions

✅ Access to a dedicated Startup Success Manager, giving founders a single point of contact for all things Google

✅ Discounts on Google products including Google Workspace (Gmail, Drive, Meet), Google Maps Platform, and more

Ignite stands out because they are focused solely on the Fintech industry and provide dedicated support to only one programme member at a time, ensuring personalised attention and flexibility to meet each founder’s unique needs.

Participants will benefit from extensive network access through SHIFT and Woodhurst, hands-on support building credentials needed to grow as well as mentorship from Oliver Parsons (Head of Innovation at Lloyds), James Varga (ex founder of DirectID) and Johnnie Martin (Investor at Augmentum Fintech).

“Ignite is thrilled to partner with the Google for Startups Cloud Program. The dedicated resources and tools will be valuable assets to help the sole successful Ignite applicant. We believe this partnership will provide an accelerated path for startups to leverage their AI solutions and power their development growth.” – Kyle Masterson, Head of SHIFT, Ignite

“At Google Cloud, we are committed to supporting startups from the beginning of their journey. Partnering with Ignite to provide dedicated resources for startups in their portfolio is part of our effort to continue that commitment and power the next generation of fintechs.” – James Lee, General Manager, Startups and AI, Google Cloud

Startups can learn more about the Google for Startups Cloud Program at  https://cloud.google.com/startup.

About SHIFT Ignite

Ignite is an exclusive incubator programme designed to transform disruptive fintech ideas into reality with financial support, expert guidance, and extensive industry networking.

Ignite was founded by SHIFT, a leading community of over 300 fintechs, and Woodhurst, a consultancy renowned for its expertise in financial services and commitment to supporting fintech startups.

Alumni include James Fell, founder of Credit Canary, an AI-powered credit decision platform for better, real-time lending outcomes throughout the consumer credit lifecycle. Since Ignite they launched with 3 credit unions, raised £585k pre seed, won numerous awards and graduated through the EY, Natwest, FintechWales accelerators and the Fintech innovation lab.

Interested startups can learn more about Ignite and its programs by visiting:  https://shiftopenfinance.com/